Topps Tiles – Ben Tranter

Topps Tiles

Providing creative direction for a Midlands-based company's 2015 Annual Report.


The Brief

In 2015, I was approached by local tile specialist to offer creative direction for a more digital-friendly version of existing annual shareholders report.

Working with the existing guidelines, I investigated how the report could be better represented on a digital platform, developing new easy-to-understand graphics and components which sat comfortably across various different media whilst maintaining the look and feel of the existing brand. The result was a fresh, clean design with offset block colouring and vibrant background images. Frosted, semi-opaque infographics with bright, highly-saturated fillers ensured a good level of legibility was maintained on all background types on any media.