Aviva Premiership Rugby – Ben Tranter

Aviva Premiership Rugby

The design and creative direction for the launch of a traditional trading card based game on a mobile platform.


the brief

In 2015, Panini Stickers investigated the potential benefits to its customers of shifting one of its IPs, Aviva Premiership Rugby, onto a mobile platform.

My response to the brief was to produce a working interpretation of how this could be achieved. Separating the mass of information from the individual cards onto a new 'hub' allowed not only for cleaner, more appealing card design, but provided much more in-depth player information to become available once a car had become attained. An interactive 'sticker book' which placed each player in his relative position on the field, along with a new 'trading centre' where fans could trade their cards online also provided the key benefits to the digital platform the client was looking for.